Keratin Complex Color Therapy It’s a Blonde Thing Keratin Lightening System® is a conditioning, keratin-enhanced lightener that lightens and brightens while improving the integrity of the hair.

• Triple Protein Protection helps strengthen damaged hair, enhance softness and shine, and restore moisture balance.
• Signature Keratin helps reduce porosity for more even, consistent lift.
• Vitamin B5 nourishes, conditions and helps improve the hair’s elasticity.
• Unique formula turns from blue to white when processing, for greater control and more accurate results.
• The dust-free formula mixes into a smooth, creamy consistency for even saturation and a "stay-put" application.
• This versatile lightener is ideal for on-scalp or off-scalp use, including freeform balayage and foiling techniques.
• Up to 7 levels of lift